Don Hancey Signature Program

On Monday I ventured to City Farm in East Perth for the first time. What a picturesque little venue it is, complete with vegie patches, a big tin shed and a wind mill. It is quite the stark contrast to the rest of the area which is dotted with office buildings. You could almost convince yourself you were somewhere rural as opposed to a stone’s throw away from the urban jungle.

So what was I doing here? I’d been invited along to the launch of the Don Hancey Signature Program. And as I enjoyed a delightful glass of Western Australian wine and sampled some particularly delicious canapés (including a cone with some very flash fish and chips!) I learnt a little more about the Program.


We have the best produce in the world and it’s time we started to shout up and down about it.  This program is designed to support, mentor and help publicise the quality and value of WA food and wine.”

Don Hancey is a long-time fixture on the Perth food scene from Chef to Radio Personality to Presenter, he is someone who is looking to inspire West Aussies to cook with fresh, seasonal and local produce and to raise awareness of the importance of buying local, supporting local, shopping local.


Don Hancey is the Ambassador of WA Food and through his Signature Program, he will assist in getting the message about your product out there. Any WA food and wine producer can apply for the signature if they meet the following criteria – WA Grown and Produced, WA Owned and Highest Quality.

 “I Don’t Know Who First Coined The Term WA Food Ambassador To My Name But For The Past 30 Odd Years I Have Been Shamelessly Pro Western Australia In Supporting Our Food And Wine Producers, Farmers, Fishermen, Wholesalers And Retailers.”
While supporting great local products has long been Don’s passion, a formal approval program has been established to ensure that both quality and excellence is guaranteed, it is limited and exclusive and it must meet Don’s vigorous quality control checks and you can be sure when it carries Don’s signature it is the best WA has to offer.
If you have a product that you believe could benefit from Don’s experience and assistance then more details can be found here….


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